What's The Difference Between SEO and SEM?

What’s The Difference Between SEO and SEM?

Oftentimes in our industry there are classifications and buzzwords that get loosely thrown about (don’t get me started on the term “inbound marketing”) without any real definitions getting nailed down as fact.  There seems to be some confusion in the search marketing industry about how the different terms for what we do all fit together.  I wanted…

Google Now Shows Tweets Live in SERPS

Google Now Shows Tweets Live in SERPS

In February, Google and Twitter reached a deal that would make tweets indexable in Google search results. This week, we began to see this integration take shape, as tweets began to show up in certain Google searches on mobile devices. It appears that this month marks the beginning of the Google/Twitter integration in the United States,…